Coaching business owners, it’s time to face the truth: if your coaching business isn’t yielding the income you desire, the responsibility lies with you. In my RESULTS Mastery Live sessions, attended by 7,000 to 8,000 daily on LinkedIn, Facebook, YouTube, Amazon Music, and iTunes, I addressed this issue. Starting a coaching business is exciting, but success requires a strategic approach. Lack of a solid business strategy, ineffective marketing, undervaluing services, resistance to adapt, and neglecting client relationships can hinder your growth. It’s time to take ownership and make the necessary changes for a flourishing coaching business.

Today my subject was ‘It’s your Fault. What are you going to do about it?”.

Starting a coaching business is an exciting and promising venture. For many, it’s a chance to share expertise, help others, and create a sustainable income doing what they love. However, despite their passion and dedication, numerous coaches find themselves struggling to achieve the financial success they desire. The reasons behind this shortfall are often varied, but the undeniable truth is that, in many cases, the responsibility ultimately falls on the shoulders of the business owner.

Here’s the harsh reality: if your coaching business isn’t generating the income you aspire to, the fault may very well lie with you. This might sound blunt, but understanding this can be a significant step towards making the necessary changes to turn things around.

Taking Ownership

Taking ownership of your business’s performance is the first step towards making significant improvements. It’s essential to move away from blame and excuses, and instead, look introspectively at the factors that might be hindering your business growth.

Lack of Strategy

One common reason for a coaching business not reaching its income potential is the absence of a solid business strategy. Coaching skills are crucial, but without a clear plan for marketing, sales, and business development, success becomes a nebulous target. Developing a robust strategy that encompasses client acquisition, value delivery, and financial planning is paramount.

Inadequate Marketing and Positioning

It’s insufficient to be a skilled coach; the ability to market your services effectively is equally crucial. If your business is struggling, it might be due to inadequate or ineffective marketing efforts. Understanding your target audience and effectively communicating the unique value you bring is key. A lack of differentiation or unclear positioning can leave potential clients unsure about why they should choose your services.

Pricing and Value Perception

Perception of value is closely tied to pricing. Sometimes, coaches undervalue their services or fail to convey the worth of what they offer. Low prices can undermine the perceived value of your expertise and diminish the trust potential clients might have in your abilities.

Resistance to Adapt and Learn

The business landscape, including the coaching industry, is constantly evolving. Those who resist learning new strategies or adapting to changing market dynamics might find their businesses stagnating. Being open to ongoing learning and growth is crucial for long-term success.

Overlooking Client Relationships

Establishing and maintaining strong relationships with clients is vital. Neglecting this aspect can lead to a lack of repeat business or referrals, both of which are essential for sustained growth.


Acknowledging that the responsibility for the success of your coaching business rests primarily on your shoulders is not to induce guilt, but rather to empower you. It means recognizing that there are actionable steps you can take to rectify the situation. By identifying weak points and taking proactive steps to address them, you can reshape your business for greater success.

In the end, the key to a flourishing coaching business lies in a combination of skill, strategy, adaptability, and effective communication. It’s your commitment, dedication, and willingness to evolve that will ultimately steer your coaching business toward the income you desire.

Remember, it’s in your hands

So, are you ready to take charge and make a change?

If you are, then there are two things to do. Firstly, watch this video. It contains some great ideas to help you. Secondly, book a RESULTS Mastery meeting with me. Use this link

To find out more from me, and to subscribe to my stuff see the links below:

Steve Mills Business Growth Advisor YouTube Channel –

The RESULTS Podcast – On iTunes –

The Steve Mills RESULTS Mastery University –

RESULTS Mastery Programme –

Recommended websites –

Connect to Steve on LinkedIn –

To give me a recommendation on Trustpilot click here
To recommend me on Google click here

author avatar

Leave a Reply