What to post on Social Media? That is a very good question. My take on it is in this video. Thoughts?
The video below is a recording of a mastery live session that I did today which was streamed on LinkedIn, Facebook and YouTube. During the recording, I talk about your objectives for your social media and the best ways of meeting those objectives.
The recording was produced for coaches consultants and advisors. However, most of the content would be suitable for any business owner who is serious about growing their business on social media.
What to post on Social Media? Guidelines for achieving your objectives
Introduction:
In today’s digital age, social media platforms have become integral parts of our daily lives. They offer a vast landscape for communication, expression, and connection. However, the content we choose to share on these platforms holds great power and influence. With this power comes the responsibility to post responsibly, ethically, and with mindfulness towards creating a positive impact. In this article, we will explore some essential guidelines for what people should be posting on social media to foster meaningful connections and contribute to a healthy online community.
- Authenticity and Transparency:
When using social media, it’s important to be authentic and transparent. Share your genuine thoughts, experiences, and emotions. Authenticity fosters trust and connection among your followers, promoting open and meaningful conversations. Avoid portraying a perfect life or manipulating reality for the sake of validation. Embrace vulnerability, and be open to both sharing and receiving support from your online community.
- Positivity and Kindness:
Social media can easily become a breeding ground for negativity and hostility. Therefore, it is crucial to spread positivity and kindness. Share uplifting stories, inspire others, and offer encouragement. Engage in respectful and constructive discussions, even when opinions differ. Treat others with empathy, compassion, and understanding, regardless of their background or beliefs. By fostering a positive environment, you can contribute to a healthier online space.
- Quality and Thoughtful Content:
Before hitting the “post” button, take a moment to consider the quality and thoughtfulness of your content. Avoid mindless scrolling and aim for purposeful sharing. Share content that adds value to your followers’ lives, such as informative articles, insightful perspectives, or creative works. Prioritize quality over quantity, and engage in meaningful conversations sparked by your posts. Thoughtful content encourages connection and helps build a community of like-minded individuals.
- Social Responsibility:
Recognize your social responsibility when posting on social media. Be mindful of the impact your words and actions may have on others. Refrain from sharing or endorsing harmful content, including hate speech, cyberbullying, or misinformation. Fact-check before sharing news articles or statistics to avoid perpetuating falsehoods. Use your platform to raise awareness about social issues, support charitable causes, and amplify underrepresented voices. By being socially responsible, you can make a positive difference in the online world.
- Balance and Digital Well-being:
Maintain a healthy balance between your online and offline life. Avoid excessive screen time and constant self-comparison. Take breaks from social media when needed and focus on nurturing real-life relationships. Practice self-care and prioritize your mental health. Be mindful of how social media affects your well-being and adjust your usage accordingly. By promoting a balanced approach to social media, you set an example for others to do the same.
Conclusion:
Social media can be a powerful tool for connection, inspiration, and social change when used responsibly. By following these guidelines, you can contribute to a positive and impactful online presence. Remember, your words and actions on social media have the potential to shape narratives, influence opinions, and impact others’ lives. Let us strive to create a virtual world where authenticity, kindness, and thoughtfulness prevail, fostering a sense of community and well-being for all.
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Post a mix of content, including informative articles, engaging visuals, interactive polls, and behind-the-scenes glimpses to capture your audience’s interest.
Posting frequency varies by platform and audience. Aim for consistency—whether daily or a few times a week—to keep your audience engaged and informed.
Use analytics tools to track metrics like engagement rates, reach, and conversions. Monitor which types of posts perform best to refine your strategy.