Getting past the receptionist, gatekeeper, or rejectionist (as I like to call them) is not easy, but it is simple by changing what you say and how you say it… This is one of the keys to – How to improve your conversion rates.
How to improve your conversion rates – Simple tip No.1
When I was a child my Mum would say to me “Pick up your toys, it’s time for bed”. She would say this many times before I took notice. When did I take notice? When she used a certain tonality.
She also changed my name from Steve to Steven, pick your toys up it’s time for bed! I am sure you can guess the tone!
So my first tip, if you want to become better at sales, is to use tonality to get the results you want.
How to improve your conversion rates – Simple tip No.2
As well as tonality there are the words you use and the order of those words.
For example, if I wanted you to turn up to an event on time I might say “please make sure you turn up on time tomorrow“. Most people would agree that the word please would increase my chances of getting what I wanted. Then when everyone turned up I would say “thank you for turning up on time”.
However, if you changed the order of things you can become better at persuading people.
So, what do you do? You take the words thank you and add them to the end of the request.
For example – “please make sure you turn up on time tomorrow. Thank you”. I used this recently to get past the rejectionist, or receptionist as some people call them.
Here is my script in my best most polite voice…
“Hello, I don’t suppose John is in is he?”
“Yes he is, who is calling”?
“Great it’s Steve here. Steve Mills thank you!”
I increased my rate of getting through to people from 3 out of 10 to 6 out of 10, so it doubled. NOTE – This was based on when they were in. I hope this helps!
Take Action and Improve RESULTS
I hope you enjoyed reading this blog post. If it made you think seriously about your business and your situation, then get in touch. If you want more help growing your business, then…
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Key strategies include optimizing your website design, improving call-to-actions, and personalizing user experiences to increase engagement and conversions.
Use analytics tools like Google Analytics to track conversion metrics, A/B testing results, and customer feedback to measure the success of your strategies.
Higher conversion rates lead to increased sales and better ROI, making your marketing efforts more cost-effective and ensuring long-term business growth.