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Pay Per Click (PPC) advertising is without doubt one of the most powerful forms of advertising in history. Never before have we been able to advertise to our exact target market and then only pay for that advertising when someone takes an action, such as clicking to go on your website, or fills in a form.

Google was the pioneer of this form of advertising with its AdWords. However, just about every social media site has joined in, including Facebook, LinkedIn, Twitter, Instagram, and of course, YouTube. We can advertise using text, pictures, video, or a combination of all of these. We can drive traffic to any page on our website, or landing page, we can get people to opt-in for a free report (like this one), or we can ask them to fill in a form.

Over the past 10 years, PPC Advertising has gotten smarter and more complex.

Facebook's algorithm is now the most sophisticated marketing machine on the planet, and yet most B2B small businesses don't view it as an opportunity. The reason for this is a lack of knowledge, or because they have tried it and failed.

The truth is that whilst Pay Per Click Advertising (PPC) is one of the best forms of marketing on the planet, but like all marketing, it can be done well, or badly.

Implementing PPC effectively can create instant, significant traffic to your website and an ongoing torrent of leads for your business. If done badly, it can cost you a fortune in clicks, with no or little reward and it is one of the best ways of flushing a load of cash down the toilet.

In this report, I cover some of the biggest mistakes businesses make and how you can make PPC Advertising truly work for your business!