THE FIVE STEP 60-SECOND YOUTUBE SCRIPT
How to write a video script? There are five simple steps that you need to use when producing a video that converts prospects into high-quality leads, or customers.
STEP ONE – CREATE THE PAIN OR PROBLEM
The first things to consider are – What are the three biggest pains, or problems your target market has that you can solve?
Then, focus on one of those pains and tell the listener what the video is all about and make sure it is about one of the pains or their biggest desires.
For example, I might say…
“In this video, I talk about one of the biggest problems faced by coaches, consultants, trainers and others in the helping industry and that problem is a lack of leads.
Or, I might say – In this video, I am going to tell you how you can grow your business without spending any more money on marketing.
STEP TWO – TELL PEOPLE HOW IMPORTANT IT IS
So, I might say – “The reason that this is important is that right now we are going through tough times and we all need to improve our marketing results, whilst keeping a close eye on the purse strings.”
What can you say?
“ if you’ve been struggling to…. Then do this…
Or, if you want… then do that…”
STEP THREE – LET THEM KNOW YOU HAVE THE ANSWER TO THEIR PROBLEM
This is important because you have to build trust and position yourself as an authority so your ideal prospect knows you have already solved the same solution.
So I might say… “I used to have the same problem with XYZ. Through trial and error, I learned a four-step formula that enables me to make £100k worth of sales every year on XYZ and in this video I am going to show you exactly how I do it”.
What you can say…
“I understand the struggle you may have with ABC. I had the same problem for X years and now I have worked out a way to ABC. All you have to do is to watch the rest of this video and I’ll show you how it’s done.
STEP FOUR – TELL THEM WHAT YOU’RE GOING TO TELL THEM, TELL THEM, THEN TELL THEM WHAT YOU’VE TOLD THEM.
So the next step is you have to tell them the what and the why, but not the how. They pay you for the how.
When you have told them what you have got and why it is so valuable, then it is OKAY to briefly give them a bit of the how, but make sure you leave them wanting more.
The next step is about you impressing the listener with your expertise because it is going to be you demonstrating your expertise.
I’d probably create a system, the give it a name.
So, I might say something like –
For example – I might say – “Today I am going to share with you a seven-step system that I have developed to help you to grow your business in 12 months. It’s taken me 27 years to develop and I have done so by investing over 20,000 hours and £150,000 of my own money learning from the best marketing minds in the world. My programme is called ‘RESULTS Mastery’.
In this video, I am going to give you four of the most important steps my clients pay me several thousand pounds to learn and I am going to do this in the next ten minutes.
You could say something like…
“If you are a (fill in job title or type of person), then you need to listen to this video. Why? Because I am going to share with you my XYZ System for preventing ABC.
STEP FIVE – LEAD THEM INTO A CALL TO ACTION
At the end of the ten minutes, I might say…
“Please free free to sign up for my free one-hour webinar called ‘The RESULTS Masterclass’. You can do so by going to https://steve-mills.com/events/”.
Or I might say…
“If all this sounds interesting to you and you want to find out more, then why not book a free 121 and no obligation ‘RESULTS Booster’ session with me, Steve Mills? I promise no hard selling!”
You might say…
“If you want to learn more from me, then simply…
Make sure that you don’t miss this vital step (most videos do). Make sure you lead your prospect into a call to action.
Tell them that if they want to find out more about your training, coaching, support or other services then they need to click the link in the advert, or if this is a generic video, then tell them to go to a specific web page.
This is the whole point of your video. You’ve built trust, and become an authority and now your ideal prospect is looking for the solution.
There you have it. An EASY way to create a high-converting video, or video ad that turns prospects into clients.
Act and Improve your RESULTS
Just in case you are wondering… I get all these tips and information by learning from some of the best minds in the world. I have spent over 27 years studying marketing, and in that time, I have spent over 20,000 hours and over £150,000 attending seminars, reading books, tapes, CDs, and DVDs and now learning from Podcasts and online training programmes.
I hope you enjoy reading this blog post. Get in touch if it makes you think seriously about your business and situation. If you want more help growing your business…